• Clarity, realignment, and forward movement

    For people who’ve done the inner work and are ready to move again.

  • You are in the right place...

    You’re functioning. Showing up. Doing the work. But something’s off.

    You’re not in crisis, but you’re not fully yourself either. It’s like you’re stuck in second gear. Still moving, still capable, but not fully engaged. Not lit up. There’s a quiet frustration underneath it.


    You know there’s another level in you. More clarity. More direction. More impact. But it feels just out of reach, like there’s fog between you and what’s next.

    You may have sone some inner work already. You’re not afraid of reflection or truth. But now, you want more than insight. You want traction. You want structure. You want movement.

    You’re here because you’re ready to get honest about what’s misaligned. To locate the real signal beneath the noise. To make clear decisions and move forward in integrity.

    That’s what we do together in this space. We get back to your core, and from there, we build what’s next.

  • How we do it

    1:1 coaching

    Coaching for transformation, not performance

    This work isn’t about becoming more productive or polished. It’s about coming back to what matters.

    In our sessions, we work with the real material:

    • The hidden beliefs you’ve carried.
    • The patterns that keep circling.
    • The stories that once protected you, but now hold you back.
    • The parts of yourself that have gone quiet.

    We use somatic tools, coaching frameworks, and deep inquiry to create real, lasting shifts.

    Not just insight, but integration. Not just awareness, but change you can feel in your body and see in your life.

    I’ll meet you with clarity, honesty, and presence. This won’t always be comfortable — but it will be true. And that’s where transformation begins.

    Read more about the coaching process here.

    Team / relationship coaching

    No man is an island entire of itself

    Every relationship is a system, whether it’s a leadership team, a creative partnership, or a couple. And systems carry their own patterns, unspoken rules, and emotional undercurrents.

    I work with teams and pairs to uncover what’s actually happening beneath the surface. What keeps repeating. What’s being avoided. What’s no longer working, even if it used to.

    Together, we create a space where honesty becomes possible. Where insight turns into new agreements.

    And where the relationship can evolve into something stronger, more conscious, and more aligned with who you are now.

  • Client testimonials

    Marion Wingfield, Writer

    "I entered into a coaching relationship with Joey when I was lost, without happiness or

    purpose, and in significant pain. I emerged transformed, having discovered a solid

    sense of myself, and the tools to move forward as I continue my journey.

    With Joey I never doubted I was in the most capable hands. I feel incredibly lucky to

    have stumbled upon him. The minute I started working with him any other work that I’d

    done with any other coach paled in comparison. If you really want to change, if you’re

    ready embark upon a journey to look at yourself, if you’re ready to dive deep and

    embrace something new that’s been out of your reach, find Joey and work with him. He

    is worth every minute and every penny you spend with him.

    I was feeling especially lost, and I wanted to find myself: to identify my purpose, rekindle my passions, figure out where I wanted to head.

    When we began working together, Joey acted like a magic mirror. He kept track of my

    initial questions and inarticulate goals; with those leads, we worked together. I

    eventually located a hidden trauma, pushing up against a wall I couldn’t move by

    myself. During our work together, we were a team of two, and he was a wonderful

    teammate.

    Joey is alert and intelligent, at the top of his game and his coaching is an art form. He is

    brilliantly attuned to his clients’ energy: what they say, how they say it, and he sticks

    closely to them during a session. He is intuitive: His full presence acts as a mirror for

    who you are, both in the moment and on a deeper level, for whatever you bring to the

    coaching relationship. He reflects you back to yourself, and in this surprising reflection,

    you begin to see what it is you are feeling and how you are communicating it to yourself,

    the outer world.

    Remarkably, Joey will help you to learn a whole different language. He gently

    encouraged me leave old stories behind, my intellectual brain, and to embody a more

    holistic self, one in which logic is only one of the tools my disposal. Where do you feel

    these feelings in your body, he’d want to know. I might feel them in my throat or my

    stomach, and began to ask, what do they look like in my imagination? Though you co-

    lead the sessions, Joey is the expert guide. Be open to where he might take you, what

    he can help you see. Be ready, be there with him; he’s right beside you, and it’s a

    remarkable journey.

    My life had changed after working with Joey, and I see now we were co-creators. Once

    a session ended, I continued to process the experiences and ideas that came from our

    discussions. With Joey’s encouragement, my long-buried creativity emerged. I enjoyed

    using my imagination and visualizing instead of only my head and my words. I began to

    draw, not caring whether what I drew was good or bad, but only to authentically see and

    express my ideas, feelings and stories in new ways.

    I even began to talk to newly emerging parts of myself I didn’t know existed. My growing

    ability to identify and feel my emotions opened up new dimensions and pathways.

    I learned to sit quietly and attend to bodily sensations as they rose, to really cry when I

    felt pain, to accept that tears are natural and cleansing. My emotions had always been

    with me, and difficult, but it turns out I didn’t know them very well; it was easier to push

    them aside. Yet with Joey’s guidance, I learned to welcome them, see what lived just

    underneath, say, the anger or the resentment. I learned to follow them as entry points

    into a deeper inner landscape I didn’t realize existed and was all mine. I forged an

    entirely new relationship with myself, more expansive, accepting, friendly. I developed

    tools to re-parent myself and above all, treat myself with kindness.

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    Clemens, Tech Professional

    "I refused to acknowledge that there are things that I shouldn't have to handle entirely on my own, or that there is a limit to personal growth that I can achieve alone. I resisted for months then finally gave in and hired Joey on a recommendation by a friend.

    I was surprised how fast I was able to work through things, by just talking about them with him for an hour or two. I haven't looked back since and became a different person :)"

    Blockchain / AI Entrepreneur

    "Working with Joey has been an extraordinary journey that has had a profound impact on various aspects of my life. Through our coaching sessions, I underwent a transformative experience, gaining a heightened awareness of my body, emotions, and the depths of my soul. Joey's holistic approach created a harmonious integration of these aspects, fostering a sense of balance, connection, and authenticity within myself.

    One area in which this has really helped me is my decision-making. I now approach decisions not just from my strong rational mind but also integrating the wisdom of my body and emotions. As a result, my decisions have become more aligned with my core values, enabling me to intentionally shape the life I desire and make choices that resonate deeply with my truest self. He also helped me to expand my aperture of life itself with a focus on my wise self vs saboteurs.

    One thing I really appreciated about working with Joey was is his ability to surprise me in the most positive and enriching way. From our very first session, he challenged my preconceived notions and went beyond what I had initially expected. These unexpected insights and conversations have been instrumental in my personal growth and have made the coaching experience truly exceptional.

    I am immensely grateful for the transformational impact that working with Joey has had on my life. His holistic approach, coupled with his skill in asking insightful questions and facilitating introspection, is empowering me to live a more purposeful and fulfilling life. I wholeheartedly recommend Joey as a coach to already high-performing leaders who are wondering “what else could be here?”. Thank you, Joey, for your unwavering support and the positive impact you have had on my journey of self-realization and personal empowerment."

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    Charley Todd

    "I met Joey Ra just seven weeks ago, when my daughter-in-law introduced us. At 77, I am at a place where I want to imagine the last book of my life. I’ve had a successful career as an educator who as its Head of School for 28 years created a wonderful progressive, arts centered, multicultural school in New England, which has become a model for other small progressive schools. I was the founding Board President of the fourth largest gay rights organization in the USA, and also the co-founder and still Board President of the largest arts NGO in Cambodia, which has become a model for transformation through the arts of post-conflict societies.
     

    During my life I’ve worked with several therapists and two other life coaches. All of them were helpful for my personal growth and I would recommend any of them. But Joey is in another class. In just five sessions with him, I’ve made more progress than in years of past coaching. Joey helps me hone my capacity for self awareness, and to quickly put goals into action. Thanks to working with Joey, I feel calmer, more focussed, and as if my bags were packed ready to leave this life with no regrets should I be suddenly taken by Covid 19 or some other fatality. I have already recommended Joey as a coach for several of my most valued friends."

    Jamie Raine, Artist / Entrepreneur

    "Coaching with Joey has helped me discover myself by myself. He has helped guide me to discover paths less travelled within me, which I didn't know existed and to be more open to adopting different perspectives about myself.

    My family, work colleagues and I find I am more calm and balanced since starting the coaching. Highly recommend to anyone thinking about coaching with Joey."

    Rui En, Medical Doctor

    "Meeting Joey and engaging him as my life coach has literally been the single most important thing that I have ever done for myself. This experience with him has helped me reorganise and re-centre the topsy turvy world that is actually just my mind. I struggle with this a lot and Joey was able to help what felt like an impossible situation turn possible. I will be forever thankful that I took that first step toward becoming the person I really want to be and living the life I truly want to live.

    Joey really understands where I am coming from and is able to clearly identify my thoughts and needs in life. He is an inspirational person who has the ability to motivate and encourage action thereby focusing one on fulfilling their personal goals. Joey is an amazing, life-saving life coach."

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    Sofia Perez, Managing Principal at The Idea Consultancy

    "Stepping into my new role as a Managing Principal at The Idea has been an exciting and terrifying journey.

     

    Joey helps me explore my narrative and truths, and encourages me to build on those that propel me onward. It’s a guided deep-dive into my thoughts, which gives me clarity, space, and courage to make better decisions as a leader and as a person."

  • If you feel that I might make a good partner for your journey...